Isn’t it interesting how just about everyone jumps on the fitness bandwagon this time of year? How do we educate our clients and potential clients about using Pilates as a tool for sticking with and achieving their goals? Here is a 5 step plan to help them make the switch to Pilates…

1^st – Tease them and make them think!  Give your pitch a little ‘twist’ that is unexpected!...

This is the time of year when minds turn towards making a New Year's Resolution. Well, as most of us know, making the resolution is the easy part- fulfilling the resolution is the hard part. Perhaps, after making the same resolution year after year, without a successful outcome, you, or someone you know, are thinking about giving up the quest.

WAIT!  What if it isn't your resolution that is faulty but the methods you are attempting? How many of you know someone who hates to work out hard in a gym, yet every year they vow to get fit and join a gym? Maybe what is needed is a fresh approach; an approach that's good for body, mind, and spirit.  

2^nd –Educate them!  Why should they try Pilates?...

People often ask why so many actors and athletes use Pilates to get in and stay in shape. The answer is simple – because it works!

Did you know that research shows that intensity and adherence are inversely proportional? That means that the more intense the approach to exercise, the more likely someone is to quit. Yes, there are hard core athletes, pushers, and they are the exception not the rule. But even competitors need balance to avoid injury and stay at peak performance.

Did you know that the environment that you perform your workout in has almost as large an impact on adherence and benefits gained as the exercise modality chosen? This may be because when you are in an environment that has appeal you are more likely to want to put in the time. That is one of the reasons that Pilates studios work hard to develop a beautiful space – one that frees you to fully concentrate and focus in on your goals.

3^rd-- Entice them. Soft sell them on your services…

Looking for one to one? We offer private Pilates – one student, one teacher, one goal!

Like to stay motivated with groups?  Create a plan for success with a mix of classes available to keep you challenged and interested! Classes that offer improved stability, strength, flexibility, and stamina;  classes for the beginner and the more experienced;  classes for injured individuals and athletes; classes for every body! Try out a new mat or chair classes- or how about Pilates with weights to tone the upper body and give your arms the Michelle Obama look?

4^th- Share your expert credentials!

You wouldn’t go to a doctor for help with your dental needs- don’t go to a gym for your Pilates and movement needs! All of our staff are Peak Pilates trained and ready to help you reshape your fitness plan.

5^th – Call to action!

So -- no excuses. Come in today to see what we have to offer. Try are monthly private or group packages and kick start your program into high gear. Set your goals and share them with your teacher so he/she can guide you toward success!  It’s not a new goal you need- but a fresh approach.